Payment Consultancy

Strategy

Our clients take advantage of our extensive long-term experience in the European payment markets covering more than 10 years. We understand different business models, industry verticals, and the corresponding payments, specific characteristics, and customer behavior.

It is very important to consider the differences within and between the various countries as well as the profiles of various target audience demographics.

In our consultancy projects we work closely with our clients to understand their backgrounds and current success factors, as well as their objectives. We analyze the basis for their success and also possible problems in order to find the best strategy and selection for their payment portfolio in order to maximize their revenue.

The choice of payment methods, the customer process, and the look and feel are important factors in increasing conversion rates and successful completed transactions. We analyze the existing payment method portfolio of our clients' websites and recommend the best additional alternative payment methods in order to maximize their revenue.

Monetizing digital or real goods, subscription models, frequent or one-click-payments vs. one-time-payments, packaging with affiliate products or offering test periods represent examples of influencers for the choice and methods of implementation of the various payment options.

With our broad knowledge we also help to optimize conversion rates while reducing the risk of fraud.

Constant analysis of meaningful reports at every stage is another component of success. This leads to the best balance of conversion rate vs. risk and the ideal payment page design and customer flow.

Our consultants also help with other challenges of doing business in Europe:

• Localization and translation of the payment pages
• Currency conversion and pricing strategy
• Geo-targeting/ Browser language detection

We examine the big picture - in order to generate the greatest revenue for our customers!

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